When Do LG TVs Go on Sale? Timing Your Purchase

When do LG TVs go on sale? LG TVs follow a predictable yearly cycle: new models are announced at CES in January, launch in spring at full price, see their first real price cuts around mid-summer, drop further for Black Friday in late November, and hit their lowest prices the following new year as clearance stock. If you can wait until Black Friday, or buy last year's model in January, you will usually pay far less than the launch price.

This guide explains that cycle, where LG's 2026 range sits in it right now (late September 2026), the sale dates worth planning around, and how to make sure a "deal" is really a deal. UK launch prices come from LG's April 2026 announcement; deal prices move daily, so always check the current price before you buy.

How the LG TV price cycle works

LG, like most big TV makers, refreshes its range once a year. Knowing the stage a model is at tells you roughly how much discount to expect.

Price tracking supports this pattern. In a June 2025 analysis, What Hi-Fi? looked at the price history of LG's C2, C3 and C4 OLEDs and found the first big drop usually came around July, prices kept falling through Black Friday, and the deepest discounts tended to arrive in the new year.

LG 2026 TV range: UK launch prices

LG confirmed UK pricing for its whole 2026 range in April. According to Forbes and AVForums, launch prices for the most popular OLED sizes were:

The range also includes the W6 wallpaper OLED, new Micro RGB and Mini RGB evo models, and QNED and UHD LCD TVs. AVForums listed QNED models from £599 and UHD models from £269 at 43 inches, so LG covers every budget. AVForums also noted that 2026 premium prices were lower than the equivalent 2025 models at launch.

In the US, Forbes reported the 55-inch C6 at $1,999.99 and the 65-inch at $2,699.99, with the B6 not sold there.

When do LG TVs go on sale in 2026? Where we are now

Summer 2026: the first big drops have happened

The summer pattern held this year. On 29 July 2026, What Hi-Fi? reported the 65-inch LG C6 at £1,889 at John Lewis after a 10% discount code, the first time it had dipped below £2,000 and cheaper than its Prime Day price the month before. That was roughly £610 below launch price within about four months.

October: Prime Big Deal Days

Amazon's autumn event, Prime Big Deal Days, runs from 12:01am BST on 6 October to 11:59pm BST on 7 October 2026 in the UK, for Prime members. Rival retailers often run competing promotions the same week. Treat it as a useful checkpoint: if a TV you want drops to a record low, buy; if not, Black Friday is only seven weeks later. Our Amazon Prime Day guide explains how to judge Amazon event prices.

Black Friday: usually the sweet spot

Black Friday 2026 is on Friday 27 November, with Cyber Monday on 30 November. For a TV launched in spring, this is usually the best balance between price and waiting time, and many UK retailers start their deals in early or mid-November. Our Black Friday 2026 guide has a full planning checklist.

January 2027: cheapest, if stock lasts

Once LG shows its 2027 range at CES in January, retailers want 2026 stock gone. Boxing Day and January sales can bring the lowest prices of all on B6, C6 and G6 models, but popular sizes such as 55 and 65 inches can sell out. Our January sales guide covers what else tends to be worth buying then.

Should you buy last year's LG TV instead?

Often, yes. Year-on-year changes to LG's OLEDs tend to be gradual: a little more brightness, a faster processor, new software features. Last year's C-series or B-series at a big discount can be better value than this year's model at or near full price.

What Hi-Fi?'s 2025 analysis gave a clear example: the LG C4 launched at over £2,000 and was down to as low as £1,199 about a year later, while the newer C5 was still priced well above that. By autumn 2026, remaining 2025 C5 and B5 stock may be limited, so check availability rather than assuming it will be there.

Before buying an older model, check:

• That it is new, not refurbished or ex-display, unless you are happy with that and the warranty is clear.
• Features you actually need, such as the number of HDMI 2.1 ports for a PS5, Xbox or gaming PC.
• The price history. A clearance label does not always mean a record low.
• That you are comparing the same size and series: a 55-inch B5 is not a like-for-like swap for a 55-inch C6.

LG B6 vs C6 vs G6: which OLED is the best buy in a sale?

The three main OLED series are priced a few hundred pounds apart at launch, and sale prices can blur those gaps. Here is how to think about them when you're choosing a deal.

LG C6: the safe middle

What Hi-Fi? gave the C6 five stars for picture and features, describing it as brighter, richer and more refined than the C5, thanks mainly to LG's newer Alpha 11 processor. It has four HDMI 2.1 ports and supports up to 4K at 165Hz for PC gaming (consoles top out at 4K/120Hz). Note one size-specific detail: What Hi-Fi? reports that the 77 and 83-inch C6 use a newer tandem OLED panel, while the 55 and 65-inch models use LG's more traditional WOLED panel.

LG B6: the budget OLED

The B6 is LG's entry-level OLED in the UK and isn't sold in the US. It typically gives you OLED contrast and a good gaming feature set for less money, but with lower brightness and fewer premium extras than the C-series. It makes most sense when the discount over the C6 is large; if a C6 is only £100 to £150 more in a sale, the C6 is usually the better buy.

LG G6: the flagship

The G6 is the brightest OLED of the three and is priced accordingly. It benefits most from Black Friday and clearance, when the gap to the C6 can narrow. Buy it if you watch in a bright room or want the best picture LG makes, not simply because it has a large percentage badge.

Where to buy an LG TV in the UK

LG TVs are widely stocked, which is good news for price competition. The main places to check are:

• LG's own UK shop, which sometimes runs exclusive bundles, member offers and verified discounts for students and key workers.
• Large electrical retailers and department stores, which often compete hard on OLED pricing and may add longer guarantees.
• Amazon, particularly during Prime Day and Prime Big Deal Days.
• Specialist AV retailers, which may offer calibration, installation advice or trade-in schemes.

Check who is actually selling and fulfilling the TV on marketplaces, because returns and warranty terms depend on the seller. For a big purchase, buying from an established UK retailer can make any later fault claim simpler.

How to read LG model numbers

LG model codes look intimidating but follow a pattern. In a code starting OLED65C6, "OLED" is the panel type, "65" the screen size in inches, "C" the series and "6" the 2026 model year. Letters after that usually refer to regional or stand variants. So OLED55B5 is a 55-inch B-series from 2025, and OLED77G6 a 77-inch G-series from 2026.

This matters because retailers sometimes list slightly different variants of the same model, and a price tracker may follow one variant but not another. Always search and track the exact code.

How to get the best price on an LG TV, step by step

1. Choose the size and series first. Measure the space, including stand width, and decide between B, C, G or an LCD model before you start hunting.
2. Track the exact model code with a price tracker or retailer alerts, so you know the real low price.
3. Compare several retailers. Big electrical chains, department stores, Amazon and LG's own shop often differ on the same TV.
4. Check codes and memberships. See the LG UK store page on CouponsBeast for current offers. LG UK also runs verified student and key worker shops for eligible buyers; LG notes these offers usually can't be combined with other promotions.
5. Use price matching. Some retailers will match a cheaper competitor. Our price match guide explains how.
6. Value the extras. Longer warranties, free wall mounting, bundled soundbars or old-TV recycling can be worth more than a small price cut.
7. Buy, then keep watching. If the price drops during your return window, some retailers will refund the difference; otherwise you may be able to cancel and reorder.

Worked example: how much can timing save?

Take the 65-inch LG C6:

• UK launch price (April 2026): £2,499.99
• Late July 2026 low reported by What Hi-Fi?: £1,889 after a 10% code
• Saving from waiting about four months: £610.99, or roughly 24%

The discount code did part of the work. On a sale price of about £2,099, a 10% code takes off roughly £209.90, bringing the TV to about £1,889. That is why checking for codes on top of a sale price is worth the extra minute. If Black Friday follows past years, you might see similar or lower prices without a code, but there is no guarantee, which is why a price alert beats guessing.

Are Black Friday LG TV deals genuine?

Most discounts on LG OLEDs at major retailers are real compared with launch prices, because the launch price is genuinely charged for a while. The trouble is comparing with the right number. A TV "was £2,499.99, now £1,999" sounds good, but if it sold for £1,889 in July, it is not the best price of the year.

In the UK, the Competition and Markets Authority has been able to fine firms directly for breaking consumer law since April 2025, including over misleading pricing. That helps, but your own price history check is still the best protection.

Common mistakes when buying an LG TV in a sale

• Buying at launch without a reason. Unless your TV has died, launch price is the most you'll ever pay.
• Trusting the "was" price. Compare with the model's own price history instead.
• Mixing up series. A cheap "LG OLED" headline might be a B-series or last year's model.
• Ignoring size-specific differences. Specs and panel types can vary by size within a series, so read reviews for the size you're buying.
• Forgetting delivery and removal costs. Some retailers charge extra to unpack, set up or take away your old TV.
• Waiting too long for clearance. The size you want may sell out in January.

Your rights when buying a TV online

A TV is a big, awkward item to return, so check the terms before you order. If you buy online in the UK, you normally have 14 days to cancel from the day after delivery if you change your mind, according to Citizens Advice, though you may have to pay return costs. Keep the box and packaging until you're sure.

If a TV develops a fault, the Consumer Rights Act means goods must be of satisfactory quality and last a reasonable time, separately from any manufacturer warranty. Keep your receipt and order confirmation.

Tips for timing your LG TV purchase

• If you can wait, wait until at least Black Friday for a 2026 model.
• Set price alerts on the exact model code and size now, so you know a good price when you see it.
• Check Prime Big Deal Days on 6 and 7 October as a preview, and buy only if the price beats the summer low.
• Look at last year's model if you want the lowest price and don't need the newest features.
• Check student, key worker and other verified discounts if you're eligible.
• Compare total cost, including delivery, installation and warranty, not just the headline price.

Final answer: when is the best time to buy an LG TV?

For a 2026 LG TV, Black Friday (27 November 2026) is usually the best balance of price and waiting time, with January 2027 clearance often cheaper still if your size stays in stock. The summer drops have already brought the 65-inch C6 well below launch price, so don't pay more than the recent low. Track the exact model, compare retailers and check the LG UK store page for a code before you buy.